Rawlings Headquarters

The new Rawlings world headquarters in St. Louis, Missouri is a fully immersive brand experience that encapsulates the essence of baseball and the company's legacy. Designed to serve a dual purpose, the facility not only functions as a corporate office space but also features a sprawling 14,000 square foot hybrid museum and retail store.

Large-scale, custom graphic wallcovering adorns the walls, depicting iconic moments and figures in the sport’s history and infusing passion into the space. Dimensional letters and recognition displays provide depth and texture. The harmony of these experiential design elements throughout the space creates an environment that fosters a deeper connection with its audience by communicating the brand’s story, values, and history.